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Summary: Product advantages are the most critical information when a salesperson introduces products to customers, and also the most important step in the product introduction process. Only when customers agree with the advantages of the product can they be motivated to buy
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Product advantage is the most critical information when the salesperson introduces the product to the customer, and it is also the most important step in the product introduction process. Only by letting customers identify with the advantages of the product can they stimulate their desire to buy and slowly cultivate their brand loyalty. So, what are the main advantages of the product?
(1) Brand effect. With the improvement of people's brand awareness, customers pay more and more attention to the brand awareness of products. However, this does not mean that the higher the brand awareness you sell, the higher the transaction rate. Because the higher the brand awareness, the higher the price will be, and the higher the price is not acceptable to every customer. Now, customers are more rational in choosing products, usually "only choose the right ones, not the expensive ones".
(2) Price advantage. When purchasing products, every customer wants to buy products with the least amount of money, so if the products you sell have great advantages in price, you must introduce them to customers as important selling points.
Compared with other similar products, even if your product does not have a price advantage, "price" will become a key factor for customers to purchase. Therefore, if the customer thinks that the price of your product is relatively high, the salesperson should guide the customer not only to pay attention to the price, but also to pay attention to the quality, service and other added value behind it.
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